Customer segmentation

Customer segmentation analysis

Often used in conjunction with other business development services, customer segmentation is your opportunity to develop different campaigns to connect with different groups of customers. With your different targets identified, it’s easier to drive conversions.

Outsource customer segmentation analysis

Our business development managers can help segment your customers into different groups. We will analyze the different markets to develop sales campaigns around the varied priorities of your different customer types.

With the initial analysis exercise in place, your business development expert will create strategies to help you connect with your different audiences. Understanding that different audiences might have different reasons for buying from you, use different languages, and be interested in different things will inform your sales and marketing campaign. You’ll be better placed to choose which social media channels to use and how to reach out to potential customers.

Outsourcing your customer segmentation means you benefit from a fresh perspective on your business. Sometimes, an external business development expert can identify your separate markets more clearly than you can, because they’re in a better position to take an overview.